DE-NIGHT: 8:00 PM 4th August
DE-DAY: August 4th-12th 2007
Address: NIKE MR.SHOE museum, 798 Dashanzi Art District
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BEIJING’S YOUR PLAYGROUND – 2007 Beijing Summer Digital Entertainment Jam
A summer event from D.E.A.L. (Digital Entertainment Academia League)
2007/7/13-2007/7/14 (Symposium)
2007/7/5 - 2007/8/5 (Workshops)
2007/8/6 - 2007/8/12 (Exhibition)
Web: http://2007.dealchina.org/english.htm
Event Calendar: http://encalendar.dealchina.org
Email: play@dealchina.org
Background
In … 2007 the 1st Beijing Summer Digital Entertainment Jam will occur. It is a summer gathering of digital entertainment enthusiasts from Asia, Europe and the USA to discuss digital entertainment technologies/theories and to experiment with new forms of entertainment contents. Due to rapidly changing media and leisure habits of global consumers, the summer Jam focuses on future entertainment, interactive advertisement, and communication based technologies. The subject covered in the Jam will be future entertainment technology, pervasive game theory, entertainment interaction, hybrid entertainment design, entertainment theory, strategic planning for game titles, entertainment product design, and entertainment new media.
Objectives:
‘Beijing’s Your Playground’ is the first summer event organized by the members of D.E.A.L. It will integrate ‘infotainment’, ‘gamevertisement’, and ‘edutainment’ in a mixed and shared educational environment. It will be the first time that major design schools in China share respective educational resources to support the growth of their faculty and the students. The goals for the Jam are to
Establish the biggest educational event in China for digital entertainment.
Produce leading Chinese digital entertainment curriculums.
Produce new entertainment products.
Discover the future of entertainment lifestyles for the next 5-10 years.
Make the summer Jam a playful and intellectual playground.
‘Beijing’s Your Playground’ will be composed of a series of events containing symposiums, workshops, and exhibitions. It is a joint collaboration between schools from China, the USA, Switzerland, Germany, and Taiwan. The one-month workshops will be the highlight of the event. The workshops include Pervasive Game, Entertainment New Media, Mystery Reality Game, Digital Dynamic Image, Cosplay Costume Design, Body Installation, Wii Interactives, and One Minute Video. As more domestic schools join the Jam, it is expected that more workshops will be added. Many workshops will be conducted in conjunction with industrial partners to realize commercial projects.
The Jam will draw great attention from international and domestic schools and help grow the idea of educational resource sharing. An expected 3500 participants will attend the symposium; 500 faculty and students will participate the workshops; more than 30000 visitors will come to the final exhibition. The Jam will be covered by more than 50 local and international media groups.
Output:
The Jam will end with a publication and exhibition of the symposium and workshops’ results that drew great attentions from local and international educational entities. The output will include:
online and offline publications for the symposium and related events
experimental digital entertainment curriculums
workable prototypes from the Pervasive Game workshop
gaming session from the Mystery Reality Game workshop
interactive project from the Wii Interactives workshop
product design from the Cosplay Costume Design workshop
videos created from the One Minute Video workshop
performance session from the Body Installation workshop
Participating Schools:
Beijing Institute of Clothing Technology, China(Event Organizer)
Central Academy of Art, China
ETH Zurich, Switzerland
Milan Polytechnic University, Italy
National Chiao Tung University, Taiwan
New York Institute of Technology, U.S.A.
Parsons the New School for Design, U.S.A.
RWTH Aachen University, Germany
Shih Chien University, Taiwan
The Korean National University of Arts, Korea
Tsinghua University, China
University of Art and Design, Finland
Participating Guests:
Benjamin Joffe, CEO for the mobile & Internet consulting company [+8*] at Beijing
Bin Hon Zan, Director for the department of new media and animation of Beijing Institute of Clothing Technology
Francesco Galli, Professor in The Milan Polytechnic University
Ga Zhang, Associate Professor from New York Institute of Technology
Jia Min Day, Director for the department of communication design at Taipei Shih Chien university
Jürgen Scheible, Researcher of University of Art and Design, Media Lab, Helsinki, Finland
Kenneth Fields, Professor in China's Central Conservatory of Music at Beijing
Mo Le, Founder of Inter-Gem Interactive at Beijing
Ryan Holsopple, Game Designer and Theatritical Director of 31 Down at New York
Rex Yih, Founder for the advertising and consulting company Flamingo Communication at Beijing
Ta Li Shieh, Director for the graduate school of fashion communication of Taipei Shih Chien University
Wei Chung Yu, Chief Designer for the architectural design and consulting company Eland at Beijing.
Wen Chi Chen, Associate Professor in the department of communication design at Taipei Shih Chien University
Xiao Bo Lu, Director for the department of Interactive Art and Design at Beijing Tsinghua University
Yang Seungmu, Professor in The Korean National University of Arts
Zhao Chen Ding, Associate Professor in Beijing Institute of Clothing Technology
Zhe Yon Fu, Associate Director for the department of Interactive Art and Design at Beijing Tsinghua University